Director/Editor, Part of 2025/26 Season social video | 1 Min | EN

Social video revealing Sidney Crosby’s hidden hobby of birdwatching, testing to see how accurate his skills are.

Viral hit – receiving over 100k interactions on Instagram within the first 6 hours of posting. Featured on the front page of Reddit, shared across outlets worldwide.

I’ve worked closely with the NHLPA since 2018 and produced countless videos for their social media channels and other online distribution. I’d like to highlight this recent or standout content.